Sheri was influential in getting the buying clubs up and running and now oversees 25 drop locations throughout Virginia and Maryland with over 3,000 families. The buying clubs are nurtured under her direct oversight and she is the go-to person for all questions about marketing to metropolitan areas.
Through real life experiences, Sheri has honed her skills and shares some of the best ways to approach and sell to some of the top chefs in the world.
Polyface services more than 4,000 families, 10 retail outlets, and 50 restaurants through on-farm sales and metropolitan buying clubs with salad bar beef, pastured poultry, eggmobile eggs, pigaerator pork, forage-based rabbits, pastured turkey and forestry products through relationship marketing.
In July 2014, Sheri launched a website called Eager Farmer – Connecting experience, education and enthusiasm in farming. The site is a world-wide online help wanted for farmers to find interns, apprentices, land. employees and farm managers. For land owners to find someone to manage their farm or teach them to farm. And for wannabe farmers to find a place to get the experience they need to launch their own farming endeavors.
Today Sheri spends her days juggling marketing, website maintenance, blogging, motherhood, and farming. At thirty-four, Sheri is married to husband Daniel and has two sons Travis and Andrew and one daughter Lauryn.
Sheri was tremendous and easily shares a stage with Joel and has as much to bring to the table. Great addition
-Suzanne Nelson from the Stockman Grass Farmer Marketing School with Joel Salatin and Alan Nation
- Be the Middleman: Catch and and Keep those Elusive Profits
- Your Farm Food to Urban Mouths: Start a Metropolitan Buying Club
- The Daughter-in-Law Diaries: Finding your Place on the Family Farm (see article here)
- Restaurant Marketing 101: How to sell your farm food to chefs