Polyface services more than 3,000 families, 10 retail outlets, and 50 restaurants through on-farm sales and metropolitan buying clubs with salad bar beef, pastured poultry, eggmobile eggs, pigaerator pork, forage-based rabbits, pastured turkey and forestry products through relationship marketing. Daniel has gone from carrying freshly processed chickens while in diapers, to running and over-seeing the day-to-day workings of Polyface. As a seven-year old he started a pastured rabbit enterprise, which has had its ups and downs but continues today. Starting the rabbit business gave him first hand experience with marketing, processing, research and development, and the costs of a new business.
Today Daniel is fully employed by the farm and spends his days orchestrating animal movement, scheduling daily tasks and apprentice training. At thirty-one, Daniel is married to wife Sheri and has two sons Travis and Andrew and one daughter Lauryn.