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The Marvelous Pigness of Pigs
From Christian libertarian farmer Joel Salatin, a clarion call to readers to honor the animals and the land, and produce food based on spiritual principles.
The Salatin SemesterThe Salatin Semester: A Complete Homestudy Course in Polyface-Style Diversified Farming
This amazing multimedia production conveys the Salatin family’s methods of profitable diversified farming like no other. Joel Salatin presents his farming system in professional edited, live-cut video, engaging audio, and in a detail-rich reference guide. This package is a veritable fount of pertinent and crucial knowledge, a unique compilation of synergistic wisdom to help you earn a living as a farmer. The live presentations are presented in DVD video; the audio interviews with Q&A are in digital audio; and the myriad questions and answers from the resulting discussion are transcribed and edited in a detailed reference guide. The end result is an amazingly extensive – and affordable – training guide to help you reinvent your farm.
This beautifully produced comprehensive tutorial contains:
- 18 hours of video on 12 DVDs
- 6 hours of audio Q&A
- Digital slideshow farm tour
- 256-page guidebook
Techno Stealth: Metropolitan Buying Clubs
Over the years, we have developed a local food distribution system that we call the Metropolitan Buying Club. We think it combines the real-time interfaces of online marketing with community-based interaction. These kinds of interfaces, without bricks and mortar, using the internet, create efficiencies and economies of scale in local food distribution that we think you will find very exciting.
Fields of Farmers
Interning, Mentoring, Starting, Continuing This book empowers aspiring young farmers, midlife farmers, and non-farming landlords to build regenerative, profitable agricultural enterprises.
Setting sales or marketing targets makes a business look at its employees differently, its products differently, and its customers differently. It’s kind of like a church that sets membership goals: the message is no longer as important as getting sign-ups. What we’re willing to compromise to “make the sale” is much greater when a sales target beckons. And how we treat our employees is directly related to achieving that sales target.
Polyface has never had a sales target, marketing plan, or business plan. And yet we’ve seen steady progress over several decades. If the product and service are good enough, customers will come and sales will increase automatically.
Setting goals with soul may sound counterintuitive, but it follows directly the idea that the best things in life are free. Would anybody argue that financial success is better than a happy marriage? And yet where do you see happy marriage on a balance sheet? We all intuitively understand that salamanders with four legs are better than ones with three, and yet chemical companies selling pesticides or herbicides measure success only in terms of sales volume. Their accountants don’t ask for salamander legs.
In your business, set goals that are bigger, more noble, more sacred, than sales targets. How about eliminating employee turnover, or customer complaints? Or number of employee children failing school? What really are the most important things in business? I challenge us all to think bigger than sales. Big causes attract young people. Here’s the question I have to ask myself: “What goals are noble enough to justify my life?” It seems like when I really strive to be good, growth takes care of itself.
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